To encourage more youth to actively engage in the agricultural sector, a new web television (web TV) channel devoted to raising awareness of successful young entrepreneurs engaged in agribusiness has been established in Burkina Faso.
In recent years, individuals and organisations have been strongly advocating the increased engagement of African youth in agriculture. With an ageing farming population and high youth unemployment, the development of innovations in the agricultural sector has potential to provide greater employment opportunities for young people. However, stories of young people successfully participating along the agricultural value chain need to be valorised and shared to ensure agriculture becomes a more attractive sector for youth.
Seeing is believing
There is nothing more effective than actually seeing youth who are successfully engaged in agriculture to convince others to take the first steps to get involved themselves. On this basis, the first web TV initiative, Agribusiness TV, focuses on young agricultural entrepreneurs in Africa. Initiated by MediaProd, a company specialised in communication for agricultural and rural development, the project is supported by CTA. Featuring youth interviews, testimonials and stories from the field, Agribusiness TV addresses the following questions:
- How did these young people achieve success in agribusiness?
- What were the key factors which made their business idea work?
- What were the challenges they faced and how did they manage to overcome them?
- What is the current status of youth in agribusiness in Africa, particularly in each of the various countries of focus?
- Where are the opportunities and how can they be seized?
Agribusiness TV is a web and mobile application, featuring young women and men, who are engaged in agribusiness. The videos focus on key commodities identified by regional economic organisations (ECOWAS, CEMAC, etc.) and in regional agricultural policy documents, as well as regional trade endeavours. Youth already involved, or interested in becoming involved, in agribusiness, are the primary target audience, but individuals and organisations supporting youth in agricultural entrepreneurship are also targeted by the videos.
The project features quality video reports from four countries in West and Central Africa: Benin, Burkina Faso, Cameroon and Côte d’Ivoire, although other countries are also covered to some extent. Other relevant videos produced by partners and other stakeholders are identified, selected and shared through the web TV. The team behind Agribusiness TV is a group of young African video journalists and agricultural specialists who have worked in the agricultural sector for many years and have a good knowledge of youth in agriculture.
Discover Agribusiness TV